Brand Management @ Freshening Branding Centre (FBC)

The remarkable market success of Freshening can be also attributed to our strength in Branding and Creative Designs. Recognizing the immense value branding can bring to a product, we have ensured that ample resources are tapped into developing and expanding this department, creating the Freshening Branding Centre (FBC).

The FBC is a Freshening division with its own accomplished creative team – art directors, copy writers and designers – a melting pot of talented individuals that adds an emotional and evocative twist to Freshening products. The main role of the FBC is to deliver impactful creative concepts for the wet towels and foodservice products; this ranges from logo designs to product packaging. In addition the FBC manages the advertising and promotional aspects of the existing range of agency brands, lending its exquisite marketing know-how to push the brand further.